幸符製造所｜品牌識別系統 Brand Identity

以考生為出發點，將日式的御守結合十二生肖，讓每年的考生能購買屬於自己生肖的「幸符」祈求考運。而幸符設計成具裝飾、美觀、層次和方便攜帶的特性，並擁有可客製化的功能。我們也與台北最知名的文昌廟進行合作販售，廣泛觸及國內和國外的客群，傳播文化特色和給予信賴感。讓參訪者能打造專屬自己獨一無二的幸符，將幸運帶著走。

Starting from the perspective of exam candidates, we integrate the Japanese tradition of amulets with the twelve zodiac signs, allowing students to purchase "lucky charms" corresponding to their own zodiac sign each year to pray for exam success. These lucky charms are designed to be decorative, aesthetically pleasing, layered, and convenient to carry, with customizable features. We have also partnered with Taipei's most renowned Wen Chang Temple for sales, reaching a wide audience both domestically and internationally, spreading cultural uniqueness, and instilling trust. Visitors can create their own unique lucky charms, carrying luck with them wherever they go.

標誌設計理念 / Logo Concept

以幸福的幸字作為設計發想，結合廟宇的屋簷以及代表幸運的星星跟其綻放的光芒做為裝飾，希望傳達本製造所帶給大家幸運的形象。標準字整體則較方正，運用簷柱做特色筆畫的凸顯，增加曲線感，也利用簡單的圖案取代部分筆畫，展現文化和現代感的融合。

Inspired by the character '幸' (happiness), the design incorporates the eaves of a temple along with stars representing luck and their radiant light as decorations, aiming to convey the image of bringing luck to everyone through our production. The standard characters overall maintain a square shape, with the prominent feature strokes highlighted by the eaves' pillars, adding curvature to enhance the modern touch while preserving cultural elements. Additionally, simple patterns replace some strokes, showcasing the fusion of culture and modernity.

標準色和品牌指定字體 / Standard colors & Font

排版規範 / Typography

淨空範圍規範 / Clearance Area

輔助圖形 / Auxiliary Graphics

商品設計 / Product Design

第一次購買的顧客可挑選搭配好的十二種基本款的幸符，且生肖是以扭蛋的方式呈現。其中包含半透材質的壓克力外殼、簽紙和內層生肖紙。購買過後，會在簽紙上獲得一組專屬自己的代碼。當想二次購買時，就可以利用代碼進入到我們的客製化APP，進行角色的自由搭配和完全客製化的流程。商品都採單裝入，提袋也設計成扭蛋機簍空的造型結合廟宇的屋簷，透出內層有文昌君形象的禮盒，讓購買者擁有商品的同時也獲得信任感。

First-time customers can choose from pre-selected sets of twelve basic lucky charms, with each representing a zodiac sign presented in a capsule toy format. Each charm includes a semi-transparent acrylic casing, a paper scroll, and an inner layer featuring the zodiac sign. After purchase, customers receive a unique code on the paper scroll. For subsequent purchases, they can use this code to access our customizable app, allowing them to freely mix and match characters and undergo a completely personalized process.

The products are individually packaged, and the shopping bag is designed to resemble an empty capsule toy machine basket combined with the roof of a temple. This design reveals an inner gift box featuring the image of the God of Literature, providing customers with a sense of trust and reliability along with their purchase.